Friday, October 22, 2010

S7: How personal is personal?

How do we define the media? The radio, newspaper, television, mobile phones? All these mediums are part of the media for them to pass a message or information to the users. Even mobile phones can be categorized as such when they have incorporated features that allow users to read the news or receive information about the world, etc. When technological products in the market decrease its selling value, it became more affordable for users to purchase one. The newspaper companies are offering free daily news already. It is not a issue for users to purchase them. TV sharing has become personal media. In a way, it could give an advantage to all the media to calculate their total or average viewers rather than multiplying it to two or three times more than the total amount of purchases.
Just to think back, how many of us actually need a gadget all to ourselves? How many of us really need the television or the radio to ourselves? Some of us will say that they are able to use that particular medium according to their timing/needs thus saving the waiting time. I, for one, thinks that all these mediums of the media is part of our social connectivity amongst family and friends. So if each of us own one, and there's no more 'watching the same movie together', then how are we suppose to bond?
If new gadgets were to be introduced as being more 'personalized', then we would probably not understand what's the actual definition of 'socializing'. Just the same if we were to compare cutting down trees and not saving the earth as much as possible, our great grandchildren might not understand what is a tree at the first place.

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